We Tried Harry’s New Women’s Shave Brand


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  • The team at men’s grooming brand Harry’s have launched a new women’s brand, Flamingo.
  • Like Harry’s, Flamingo sells simple, affordable and effective shaving products, including a $9 razor and a $20 shaving set. It also sells waxing products, acknowledging another method of hair removal that many women use instead of or in addition to shaving.
  • We’ve tried and loved its shaving tools, optimized for the body’s natural curves and contours. They gave us a smooth and smooth shave.

In 2013, direct-to-consumer startup Harry’s entered the men’s shaving aisle with a set of simple products: sharp, long-lasting razors and soothing skin care, all sold at a fair price. It seems like an obvious combination of qualities since many men shave every day of every week of every year, but Harry’s was the first new brand to fully offer strong, durable and financially viable shaving tools.

Many women look for the same things in their shaving tools, and they loved how Harry tackled this self-care chore so much that since the company’s launch, over a million women have used and loved the products. Harry’s.

Yet people at the company knew it could create products better suited to women’s needs — and no, the answer wasn’t to make the razor handle pink. Harry’s, Inc.’s newest brand is a women’s body care brand called Flamingo, which is driven by the same vision (and even uses the same factory) that made Harry’s a hit with men.

Read more: I shaved my 4 day beard with a Harry razor to see if it’s worth buying – now I understand why they are so excited

flamingo 2 razor review


Why Trust Flamingo

Flamingo is led by two Harry veterans who have been with the company since its inception: Allie Melnick (Brand Strategy and VP of New Growth) and Brittania Boey (Senior VP of Research, Development and design). This expertise allowed Flamingo to start with a focused and thoughtful product line and a distinctive brand image.

For shaving, it currently sells a razor ($9), blade cartridges (four for $9), foaming shave gel ($5), and body lotion ($9) a la carte. The shave set ($20) throws the razor, smaller versions of the shaving gel and body lotion, an extra blade cartridge, and a shower hook into a reusable, travel-friendly pouch.

All of its razor blades are made in the same Harry’s factory in Germany, so you can expect ultra-sharp, high-quality blades. However, design features such as a moisturizing aloe vera strip, rounded edges, and a flexible hinge that allows you to smoothly bring the razor along contours and curves make it different from men’s razors. Like most women shaving in the shower, the razor handle has an ergonomic textured rubber grip that won’t slip out of your hands. If you’re already a Harry’s subscriber, you can actually use their blade cartridges on your Flamingo razor handle.

Read more: I tried the new Billie razor for women, and now I can’t wait to shave my legs

flamingo razor 1 review


What it’s like to shave with Flamingo

The razor handles come in different colors, Taro and Rose Gold, Mint and Gold, and Pomelo and Silver, which gives them some personality, but that’s definitely not Flamingo’s main selling point. I don’t care how my razor looks as long as it does the job and does it well every time, and my experience with Flamingo entailed just that.

I have a pretty down-to-earth attitude to shaving. It’s boring and time-consuming, but I’ve been doing it long enough to quietly nod my head and accept my fate whenever I need to whip out my razor. Admittedly, it was exciting to try out a new razor, and unlike my previous razors, the excitement didn’t die down with each subsequent use, as my Flamingo razor continued to do an efficient and painless job thanks to several shaving sessions.

I loved using it with the thick, rich foaming shave gel that stayed on my skin instead of sliding right off and left it super smooth. Insider Opinion Journalists Mara Leighton and Remi Rosmarin agreed, calling the cream “luxury”. It contains aloe vera and conditioning emollients, plus it’s dermatologist tested and free of parabens, sulfates and mineral oil. One neat detail I liked about the construction of the container itself is that it won’t leave rust marks in your shower or tub.

I don’t shave regularly, which means when I do, there’s usually a lot of hair to go through. My Flamingo razor was gentle enough on my skin that I sometimes wondered if it was actually doing something, before pulling it out and confirming that it was. a lot. Although I still can’t say the shaving process is enjoyable, using Flamingo’s tools made it more enjoyable than usual. I finished my shave in half the time and with cleaner, smoother results than with other razors.

flamingo razor 3 review


Other reasons to let Flamingo take care of your hair care

To address another common hair removal method among women, Flamingo also sells $10 face and body wax kits, which contain wax strips and post-wax cloths. The facial wax kit includes an additional calming serum. As of this writing, we haven’t been able to test the wax products because our hair isn’t long enough, but we plan to write about the experience when we can. This decision to offer hair removal products other than razors is smart on the part of the brand and opens its clientele to women who wax exclusively or alternate between shaving and waxing.

The bottom line

Shaving isn’t fun and it never will be, but Flamingo’s easy-to-use and affordable tools bring us one step closer to a smooth shave. Backed by Harry’s name, it shares commonalities in blade technology and overall mission, while focusing on the specific shaving needs of women. Unlike Harry’s (and close competitor Billie), it doesn’t sell subscription plans, so you have the freedom to restock shaving and hair removal products whenever you need them.

Shop all Flamingo shaving products here.


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